Online Privacy Policy

This Online Privacy Policy outlines the personal information we may collect when you visit or use any of our Sites.

By using our Sites, you agree to the collection, use, and processing of your personal information as described in this Privacy Policy. If you do not agree with these terms, please refrain from using our Sites.

Personal Information We Collect on the Sites

We define “personal information” as information that identifies, relates to, describes, or can be reasonably linked to an identifiable individual. This includes information that can be used alone or in combination with other data to identify, contact or profile an individual.

This Privacy Policy does not cover protected health information we receive about our clients in connection with our Services. For information about how we handle HIPAA-protected health information, please refer to our separate statement.

The personal information covered by this Online Privacy Policy does not include:

• Information that is publicly available
• Aggregated or de-identified information that cannot be reasonably used to identify you
• Information related to current or former employees of CarePoint (unless submitted through our job application platform).

Personal Information You Provide

We may request certain personal information when you:

• Submit an online request for information about CarePoint services
• Sign up for email or text message communications from us
• Register for an online account
• Make online payments for Services
• Inquire about career opportunities or submit an employment application
• Make a charitable contribution to CarePoint
• Request information about our partner programs.

Depending on your request, we may ask for the following information:

• Name
• Email address
• Telephone number
• Postal address
• Care recipient’s name and zip code
• Type of service of interest for the care recipient
• Payment card information for online payments (processed by a third-party provider)
• Employment application details (if applicable), including demographic information, education, and work history.

Information Collected Automatically on Our Sites

We and our authorized third-party providers automatically collect data when you visit our Sites using cookies, pixels, web beacons, and similar tracking technologies (collectively, “cookies”). Some cookies are essential for Site functionality, while others gather information about how visitors use our Sites.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the below categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data collected via cookies may include:

• Time and duration of visits
• Pages viewed and functions used
• IP address or mobile device identifier (providing general location information)
• Unique browser and device identification data
• Device type, browser type, and operating system
• Internet browsing and search history
• Site activities, such as making a payment or submitting a job application.

For more information on how we use cookies and how to manage them, please see the sections titled “How We Use Personal Information” and “Cookie Preferences and How to Control Online Data Collection.”

Information from Other Sources

We may receive personal information about current and prospective clients, caregivers, and donors from third parties, including:

• Current and former clients, their families, and caregivers
• Healthcare providers
• Partners in CarePoint’s community-based programs
• Third-party recruitment platforms and job fairs
• Providers of features for our Sites, including payment processing and chat features
• Data analytics and online advertising services
• Commercial marketing databases and data aggregators.

How We Use Personal Information

If you provide personal information related to our Services, we will use your information to:

• Respond to your inquiries and fulfill your requests
• Send you updates about our Services
• Process payments for Services (using a third-party processor)
• Send email marketing communications, including newsletters and promotions unless you opt-out
• Comply with legal obligations and respond to government requests.

If you apply for a caregiver position using our online application platform, we will use the information you provide to:

• Evaluate your application
• Communicate during the application process
• Assist with onboarding
• Consider your application for alternative positions.

We also use cookies and automated data collection to:

• Operate, maintain, and improve our Sites
• Store personal settings for the Sites
• Retain login credentials for your online account
• Show personalized ads on other websites unless you restrict targeted advertising.

Sensitive Information

In limited circumstances, we may request information considered “sensitive” under certain laws, including:

• Service information requests: Name, zip code, and type of service of interest
• Payments for Services: Credit card and bank transfer information processed by an authorized payment processor
• Job applications: Demographic information where relevant and permitted by law.

If we receive sensitive information, we will use it only for purposes you would reasonably expect based on

your submission or as authorized by law. You may decline to provide sensitive information and contact us

through other means.

When We May Share or Disclose Personal Information

We will not sell your personal information. We may share your information with trusted third parties

for the purposes outlined in this Privacy Policy, including:

• Third-party service providers for technology support, website management, and administrative operations
• Payment processors for online transactions
• Analytics providers, unless you opt-out
• Online advertising services to facilitate targeted ads, unless you opt-out
• Law enforcement and others to comply with legal obligations.

Cookie Preferences and How to Control Online Data Collection

Cookies are used for various purposes, including enabling Site functions and collecting visitor usage data.

You can opt-out of cookies by adjusting your browser settings.

Types of Cookies We Use

• Necessary Cookies: Essential for basic Site functions.
• Functional Cookies: Help deliver requested services.
• Performance Cookies: Analyze Site performance.
• Targeted Advertising Cookies: Build profiles based on user interests.

How You Can Control Marketing Communications

You can opt-out of our email marketing by:

• Not submitting your information
• Unsubscribing from our newsletters
• Contacting us to request opt-out.

It may take up to ten (10) days to process your unsubscribe request.

Retention of Your Personal Information

We will retain your personal information as long as necessary to provide Services and comply with legal obligations. Information no longer required will be destroyed or de-identified.

Protection of Your Personal Information

CarePoint uses reasonable measures to safeguard your personal information. However, no online data storage or

transmission is completely secure. You are responsible for choosing a secure username and password

for your online account.

Third-party Features, Social Media, and Links to Websites

Our Sites may contain links to third-party features and websites. We are not responsible for the content or

privacy practices of these third parties.

Processing of Personal Information in the United States

This Privacy Policy applies to personal information collected in the U.S. If you reside in another country,

your data protection laws may differ.

How to Contact Us

CarePoint is the controller of your personal information collected on the Sites. For questions about our privacy practices, please contact us:

• Toll-Free Compliance Hotline: (732) 743-8181
• Compliance Email: info@carepointnj.com

Changes to this Privacy Policy

This Online Privacy Policy is effective as of the date above. We may revise this Policy to reflect changes in business or legal requirements. Any changes will be effective upon posting on our Sites. Continued use of the Sites after changes indicates your acceptance of the revised Policy.